About Us

U and Moi is a London-based online store founded in 2020 by two French enthusiasts of both modern and vintage fashion. With years of experience in the luxury fashion resale industry—both online and through physical boutique—they brought their passion and expertise to life through this venture. At the heart of the business are the strong, long-standing relationships they've built with trusted sellers and loyal buyers, ensuring the authenticity and traceable origins of every item we offer.

Our team is passionate about sourcing and curating the finest pre-owned luxury fashion and accessories from across the UK and Europe, with a special focus on London and Paris.

By carefully selecting and reselling only authenticated, high-quality preloved pieces, we aim to extend the life cycle of luxury fashion. In doing so, we contribute—at our level—to a more sustainable future, one beautiful item at a time.

We are deeply committed to offering the best possible experience for both our sellers and buyers. It’s our hope that you love our selection as much as we do. Your feedback is always welcome and helps us continually improve the service we provide.

Warmest wishes,
The U and Moi Team